Hina’s Atelier-The fashion label is A Spanish brand, was launched by designer Hina Madhumal in Shanghai in 2013. The beautifully structured RTW luxury wear uses fabrics that’s made especially for the fashion house, in Italy . Hina’s Atelier was conceived because of love for inspiring fashion, art and beauty. Her definition of
fashion is simple, romantic, arty, fun and the trade mark style of Hina’s Atelier is modern, soft, contemporary and feminine.
As Hina herself is a perfectionist, every single detail has been defined considerably and finely sewn, which could also been seen as her unique signature logo running through the inside of all her dresses.
The main concept of this line is designed to fit women , who are mature luxury users. It also involves laboriously tailoring a fashion piece because not all women can be closeted into clothes that just don’t do any justice to them. A fashion product be it clothes or accessories should highlight the best features. It should revolve round the woman and be synonymous with her identity.
It should define, not underline. it should consciously emphasize. keeping that simple motto in mind. It appreciates beautiful fabrics, specially focus on the selection of materials and architectural cutting, which can keep women’s figures thinner, tummies flatter but be comfortable to wear. Hina’s Atelier works with crafters from Hand-loom industry, helping to combine the simple patterns and transforming them into interestingly vivid choices
for cosmopolitan women
